Marketing to Millennials Essay Example | Topics and Well Written Essays - 750 words

Marketing to Millennials - Essay ExampleThe Milenials have a push-down storage of purchasing power because of their education and family background and have a lot of influence because of their sheer number.The Millenials are team driven, confident and aspire to climb the corporate ladder. They have technology at their finger tips and have numerous platforms to communicate. altogether they deficiency to do is approve or disapprove products by pressing Likes, Stars or leaving comments on social media. For the Millenials, technology is much more than share-out information. It is a means to improve life and contribute meaningfully to the society.While the opportunity is lucrative, marketing to the Millenials is not as straightforward as it seems. Millenials think differently, symbolize differently and aspire to buy products that complement their lifestyles. Since time immemorial, people have hankered after jewelry. So do the Millenials. The difference however is that the Millenials m ay pick up jewelry that goes with yoga pants or look nice with their tattoos. The older generations would not have fathomed about this and that is where difference lies.The aforesaid discussion affects a strong character for using different marketing techniques for the Millennials. The age-old formulas and well- established value proposition strategies may prove ineffective while marketing products and services to this generation.The Milenials have crowing up in the 1980s and 1990s and have therefore had exposure of a globalized world. They are aware of what social responsibilities mean and they understand that individuals can make a difference.Designing, manufacturing and marketing new and innovative products is the key to success when it comes to marketing to the Millenials. These customers would be attracted by the designs and styles of products that fit into their lifestyle.The Millenials are driven by emotions. The marketers therefore need to use emotional appeals in their a dvertisements to woo