Marketing Researcher Study Paper

The current issue and full text archive of this ledger is available at www.emeraldinsight.com/1746-8809.htm IJOEM 6,4 Global crisis and activities of multinational enterprises in newfangled-sprung(prenominal) EU member states Sergey Filippov Faculty of Technology, Policy and Management, Delft University of Technology (TU Delft), Delft, The Netherlands, and 304 reliable may 2009 Revised April 2010 Accepted June 2010 Kalman Kalotay United Nations Conference on apportion and Development, Geneva, Switzerland Abstract Purpose The purpose of this paper is to examine the potence difference impact of the 2008 economic crisis on foreign send off enthronization (FDI), especially in the new member states of the European Union. grumpy attention is paid to the activities of subsidiaries of multinational enterprises (MNE), which can conjoin contrary scenarios as a retort to the crisis, including a shakeup of their turnout systems, and a reduction or closure of acti vities. mark/ regularityology/approach The depth psychology is grounded on heterogeneous streams of literature, including international disdain studies and look for on transition. Evidence is derived from UNCTAD data, interviews and desk research.

The method of descriptive analysis has been followed, combined with theoretical insights, conceptual discussions and causal agent mull over evidence. Findings firearm the full magnitude and consequences of the crisis atomic number 18 yet to be extensively analysed, the authors preliminary ?ndings suggest that the response of MNE subsidiaries to the crisis hinges c ritically upon the type and the exertion of! such subsidiaries. Export platforms in automotive industries have been hardest hit. However, there are indications of the qualitative maturation of subsidiaries in other industries, contempt the crisis, as well as growing attractiveness of new EU members FDI in services. question limitations/implications This paper is an explorative study on the impact of the crisis on subsidiaries. More academic research should be...If you want to get a full essay, order it on our website: BestEssayCheap.com

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