Using marketing skills to sell a product

IntroductionThe product that we ease up chosen is the breakfast cereal. Our brand rise to will be Mrs Mathilda because we wanted to acquire an Australian figure to better relate to the local consumers (the famous Australian form ?Waltzing Mathilda?). The primary location of our business and factories will be in Queensland because it is closer to the raw materials needed (wheat, grains and corn) to manufacture our products. We have a range of healthy breakfast products like breakfast bars, cornflakes and blood cereals. Our main focus will be on Mrs Mathilda?s Museli and it is tailored to the needs of those health conscious people no matter the age. As we are a newly realized company, our dodging is to establish a foothold in Australian securities industry before venturing out other regions in the world. demographic EnvironmentMore various(a) peopleThe macrocosm of Australia stood at 19 million at 2000 and the population of overseas immigrants (Asians, eastern Eur opeans, Indians and Africans) has shown a steady add-on from 22.9% to 23.6% of the aggregate population (Australian bureau of Statistics, 2003). Thus when we design our free guest hotline, we have to take into account the different languages of these people. For instance, provide multi-lingual options for the consumers to favour from, press 1 for English, 2 for mandarin and etc.

senescent populationIn 1991, the pct of the Australian population aged 65 and above stands at 11.5%. This figure has jumped to 12.3% in 2000 and further increases are pass judgment (Australian Bureau of Statistics, 2003). Therefor e there will be an increase in demand for he! althy food and so we have to run into that the contents of our product provide the maximum realizable nutritionary value (high in fiber, protein and energy). Pg1Changing Family StructurePeople are marrying later and having less children. Of those dwelling house that have children, the... If you want to get a full essay, inn it on our website: BestEssayCheap.com

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