Goodyear

MEMORANDUM Background / perspective Analysis: As we ring the dump of our new Aquatred step upwear, we need to finalize the specifics with regards to our distribution highroad strategy. This synopsis highlights the impact of our new product on deport management, taking into account, our relationship with our independent dealers, customers indirect requests and needs, changes in marketplace, in concurrency with our market objectives. To begin with, Exhibit 1 shows an overview of the various segmentations of the U.S. rider sc ar commercialise. To design the channel strategy, this analysis employs the 5 Cs framework (Customer, Company, Competition, Collaborator, and context). Analysis of the 1st C, i.e. Context or the Situation analysis (see Exhibit 2: mill analysis) shows that we are the Market leader in the U.S. knock backment and OEM passenger tire markets with a strong track record of generalization modernistic products. Aquatred is an innovative tire that pr ovides the best wet clutches with shor bear witness stopping duration under wet conditions that also has glaring and perceptible deviance over existing models.

We set out the opportunity to capitalize on the high brand actualisation and the First-mover advantage in launching Aquatred before the competition, at a 10% price gift over the Invicta GS, as the test market survey showed that Aquatred buyers are more likely to replace competitors tires compared to Invicta GS. Having said that, however, we have approximately weaknesses that we need to address, i.e., we have bigger debt, generate lower profits, and have limited distribution publication compared! to competitors. In addition, we have round external threats from the market, i.e. increasing competition, maturing shift tire market, new channels gaining share, which combined with low-growth, declining prices and over-capacity in an surroundings of corporate consolidation of the U.S. tire industry warrants for a wholesome designed distribution channel strategy. Distribution Structure Comparison...If you want to get a near essay, order it on our website: BestEssayCheap.com

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